Balladex is created by Beau Thoutt. He built it as one definitive page for every athlete in the NBA and NFL: the story of who they are, every season they've played, where they rank among their peers and what's likely to come next.
Balladex is built by Beau Thoutt, and he maintains the methodology that documents its data sources and models. Opinion and analysis on Balladex carry his name, and he is accountable for them.
Data pages (stat tables, standings, rankings and model boards) are published by Balladex as an organization. AI-written news on The Beat is labeled as AI in its byline.